Fourth graders at RES are wrapping up a unit on media literacy. They learned about several strategies that advertisers use to get people's attention and convince them to buy products. Then they practiced finding those strategies in different kinds of advertisements. Finally, the scholars created video advertisements for books, also known as book trailers, to try to convince other scholars to read their favorite stories.
We hope you enjoy the book trailers! Can you identify some of the strategies used by our scholars? They may include Association, Bandwagon, Beautiful People, Bribery, Celebrity Endorsements, Experts, Explicit Claims, Fear, Humor, Intensity, Maybe/Weasel Words, Plain Folks, Testimonials, Repetition, and Warm and Fuzzy.
We share all our scholars' book trailers on YouTube and Twitter. Sometimes we hear back from authors that they liked the trailers! We have added those mentions below the videos.
Laurie Keller, the author of Arnie the Doughnut, liked this book trailer on Twitter!
New Featured Book Review! Arnie The Doughnut: Invasion Of The Ufonauts by @lkellerbooks review by an #RESVT scholar https://t.co/LCLd4EFomq— RES Library (@RESVTlibrary) January 10, 2017